Whispering Pines (Celia's Gifts Book 1) by Kimberly Diede

Author:Kimberly Diede [Diede, Kimberly]
Language: eng
Format: azw3, epub, mobi
Published: 2017-09-15T04:00:00+00:00

Chapter 42

Gift of Competition

Renee hit a snag. Because the old lodge used to have a bar, she figured she should get it up and running again. So it came as quite the surprise when she learned getting a liquor license was more time-consuming and expensive than she’d initially thought.

Jess called to check on their progress and Renee shared this news with her.

“Renee, I don’t think this is bad news,” Jess said. “First, scrap the notion of trying to get a bar up and running this first summer. You have plenty of other issues to work through. Second, I want you to think about what kind of atmosphere you want to promote at the resort. Do you want a family atmosphere? Or do you want to cater to sportsmen, more apt to want to kick back with buddies and drink at the end of the day? If you plan to live at the resort this summer with Julie and Robbie, without a grown man around all the time, maybe a bar is a bad idea. There are plenty of other bars in the area. People will sometimes want to drink in the cabins, or around the fire pit or beach, but there’s nothing saying you have to sell the alcohol at the resort.”

“You know, I hadn’t thought about it like that, Jess. It probably isn’t realistic to think I can turn this place into a destination offering a bar or a restaurant this first summer,” Renee mused, appreciating her insight. “If customers show a desire for amenities like that, we can work it into our longer-term business plan.”

Jess posed great questions and Renee realized she needed to figure out the answers. She promised to keep Jess in the loop and thanked her again for all her help.

Julie volunteered to work on a website for the resort.

“Mom, I found a company we can hire to help us set up a site and incorporate an online reservation system. They aren’t cheap, but they have great reviews, and I really think we need to make an investment here.”

“Oh man, Julie, I just don’t know if I can afford that right now. I need to be really careful where I spend my money,” Renee replied, concern evident in her eyes. “Can’t you just work with one of those free templates to get us started?”

Julie threw up her arms in exasperation. “You’ve got to be kidding, Mother! Don’t you understand how important our online presence is? Customers expect a fully functioning website. They don’t want to have to talk to someone. They want to go online day or night, look at pictures, read reviews, and book a cabin immediately if they like what they see. If we don’t capture them when they’re interested, because our website is crap, we risk losing them to the next resort they find online.” Julie stopped to catch her breath, hoping she was convincing Renee this was not optional. “We need to be able to capture renter information, too, so we can add them to our mailing list.

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